A successful SEO strategy starts with in-depth keyword & keyphrases research. This is essential, crucial, and very important for your campaign. These words which we will call ‘keywords’ used in advertising are what make ads relevant to the search engines and searchers, to land them on your webpages to make sales.
Over 80% of all SUCCESSFUL online transactions begin with a keyword search ! A good starting place is Research. If you dive into Ad copywriting without reseach the campaign will inevitably fall flat on its face. Its that simple.
Keywords give you power to tap into the minds of your customers. They help you to crawl into the heads of both the search engines and the searchers. It is a mind-reading tool giving you the ability to know how users are thinking when they search on the internet. Once you know how the customers ‘think’ while finding stuff on the internet it will help you zero in on the target audience and feed them the info they’re looking for.
Some Good Tools To Get You On Your Way
- Google Keyword Tool
- Google Adwords Help Center
- Keyword Discovery
- SEO Keyword Tool
- Keywords Research Tool
These are fairly good and well known tools available online that let you dig deeper into keyword data, showing you what keywords people have used to find your site. With these you can learn how many people are searching for a certain phrase, how many other websites are competing for that keyphrase, and you will also uncover words and phrases that you could not have thought on your own.
Sleuthing & Scoping.
This method is that sneaky little thing we call ’spying’. Scouring the internet to see what the competition is doing – what they are doing right and wrong is always useful information. If your competition is successful, find out how they’re getting those coveted top rankings With that information you can build your own strategy to ethically bump ‘em down, leaving room for you. Now lets get to the nitty gritty facts.
Know Your Goals: The ultimate goal is to use highly relevant keywords. If your keywords and keyphrases are irrelevant, you won’t reach the right audience. And if you don’t reach the right audience, you won’t convert. So what good will that be? Think about who your audience is and then ‘think like them’.
Example: a business promotes Travel luggage and advertise according. But when a customer goes to research it on Google or MSN, they type in ‘travel bags’….. with the result that business does not reach its customers. They insist on using the word luggage, while the customers keep looking for ‘bags’. That keyword has to be adjusted from ‘luggage’ to ‘bag’ to pull in the sales. So you need to ‘think’ like the customers.
Popular keyphrases with multiple meanings: Lets say you’ve done your research and you find that “backyard flower garden’ is a highly searched term. Just because its popular doesn’t mean its right for you. If you type in the phrase ‘backyard flower garden’ into Google, you’ll see websites about backyard gardening, gardening companies, and even home and garden TV shows. Use a keyword only if you are selling that particular product and not a keyword that sells that entire industry.
What about misspellings: What do you do when you find misspellings in your keyword research. For example ‘dictionery’ is a highly searched term. Some spell it as dictnary – what do you do. Use the original or use it as the customer. If you are smart you might consider using them both !! But of course the decision is left upto you.
Then there are spelling variations. For instance – ‘ebay’ and ‘Ebay’ both are considered correct. This is acceptable. Don’t mix up the two. Take all such instances into consideration.
Keywords that get lot of hits, but don’t work into your ads: No matter how popular a keyword is, if it is not relevant, don’t use it. Sometimes it hurts to toss our the keyphrase you so desperately want, but if you do use it you’ll loose out on the concersion. And in my oinion, its just not worth the risk. the ultimate goal should be ‘conversion’ – to get the customer to buy.
All these tips and guidelines are meant for the initial research stages of an SEO friendly, ads campaign. That is ‘before’ you start your advertising. Once you’ve done the ground work, the rest is really fun and creative.
You could learn to use these tools individually
Or
You could learn it all together at Wealthy Affiliates University.
